Alongside this, I develop projects in cultural mediation, archiving and writing, which allow me to approach visual creation from a critical perspective, questioning the contexts involved and the way the viewer receives it.
In my practice, I consider it important to bring boldness (how you interpret a specific visual context), commitment to quality (how you situate yourself within the ongoing tradition of visual creation), and attention to the strength of the message (whether you're using the right strategy for the audience in question).
This framework allows me to work on projects from initial conception, making decisions and exploring solutions through to a final result that is coherent and effective —and which, at its best, will spark curiosity in the viewer.
| EXPERIENCE DESIGN |
|
| Gabeiras / Fundación Gabeiras | Communication design |
| Digital Virgo | Web design + development |
| Freelance | Web design + development |
| lyra. | Web design + development |
| EXPERIENCE ART |
|
| Bilbao Museoa | Research |
| La Casa Encendida | Content creation |
| MNCARS | Art mediation |
| Matadero Madrid | Art mediation |
| Kutxa Fundazioa | Coordination |
Aurèlia Muñoz. Fronteras que se deshacen entre arte y artesanía | 2026 A*DESK
Descansar para repensar la disidencia | 2026 PAC
Anna Weyant: por qué necesitamos menos cartelas y más imágenes en el museo | 2025 Arteinformado
CONTACT
martaperezmadrid@gmail.com